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José Cancela
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Principal of Hispanic USA, INC
With direct in-market experience of the top 50 Hispanic Markets, few individuals possess the working knowledge of US Hispanic Market that José Cancela has accumulated over the last 25 years.
Cancela began his media career as a Sales Trainee at the Univision affiliate in Miami, WLTV/Channel 23, in 1979. From that start, he has spent the last 25 years dedicated to helping define Hispanic USA. From running his first TV station in Phoenix at the age of 27; managing the station groups for both Univision and Telemundo; launching a start up National Hispanic Radio Network, to even running for Mayor of Miami-Dade County, Cancela
brings unparalleled passion, energy, and commitment to everything he takes on, making him one of the most successful Hispanic Media Executives in the
country today.
He put that same energy and effort when he authored The Power of Business en Español:
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The power of business in the US Hispanic Television: Fundamental keys to making the most of the Spanish-Language Hispanic Market potential.