competing Telemundo to come in as Senior VP-National Sales and with his team managed to increase Telemundo’s national ad share by 50%, creating the single largest revenue increase in its history. He then continued in 1993 to open up the international division with program distribution in over 15 countries and the creation of the International News Network, Telenoticias.
Jose left the corporate world in 1994 to form his own company, TransAmerica Media Group, Inc., where he offered full service media solutions to clients such as: Siemmens, Texaco, BellSouth, BellSouth Yellow Pages, ESPN, Taca Airlines, Heineken, Alberto Culver, Hanes, Exxon Mobil, and others.
In 2002 the company re-organized with new partners under Del Cueto Marketing Group, Inc., and continues to offer clients custom tailored media and marketing solutions within the fragmented multi-media landscape that is in continuous evolvement presenting new and unique opportunities for clients and member agencies.
Today, Del Cueto Marketing Group, Inc. has grown to service national and international clients such as DirecTV Mas, DirecTV Latin America, Claritin, Pfizer, Wyeth Pharmaceuticals, Subway, among others.
