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In face of the boom of Hispanic channels, several players joining the business and the changes in the measure and negotiation models, TVMAS magazine, a publication specializing in the Hispanic TV market (Latin America, the US Hispanic market and Spain) has great pleasure in inviting you to take part in a unique and novel event on EVOLUTION, FUTURE AND OPPORTUNITIES IN THE US HISPANIC TELEVISION, being held on May 10, 11 and 12 this year in the city of Miami, in J W Marriot Hotel, located in Brickell business area.
The event focuses on exploring business highways and generating a unit of analysis in the population group with the fullest development in the country, whose purchasing power increases three times quicker that the average domestic one. We’ll gather most of the TV stations in the American Union, the advertising agencies and the local and Latin American writers, producers and distributors interested in the market.
The main subject revolves around “Content quality and opportunities in view of Digitalization"
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Spanish as an identity factor for the preservation and development of audiences. (How can we make the most of the bilingual and bicultural youth group?). |
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Local Production vs. Acquisitions. Production as the core topic to guarantee development (canned products, formats and local production). |
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Strategies to captivate and cultivate audiences: daytime, access primetime and post primetime. |
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The advertising pie: new methods and the future of contents through Branding Entertainment. |
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Digital airing: TV on cell phones, high definition and video on the Internet. (Demand for digital content). |
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Paid TV: opportunities for all kind of content. What do subscribers want? (US and Latin American channels and their impact on audiences. Income and distribution: the key to market success). |
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Public television: its role and challenges considering the Hispanic audience. |
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Seminar: Challenges and opportunities in the US Hispanic market. |
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Up Front for the advertising agencies and Screenings for the audience. |
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One-to-one meeting arena.
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UA unique meeting never held before, gathering the main players of the US Hispanic industry. A call to analyze, promote and carry out projects. |
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Comment of Amanda Ospina,
Executive Director of TVMAS magazine and creator of the event.
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